“I’ve had guys send me photos of their girlfriends and ask me if they think she’d look good in (that swimsuit in SI). International orders have come from Australia, Bali and France. They see the Iztali designs and buy them for their wives or girlfriends, Isaksson said. The Sports Illustrated impact - it’s estimated more than 70 million people see the issue - is undeniable, with about 60 percent of Iztali’s orders being placed by men. “As a small company, it really helps because people don’t know your brand. “The SI exposure really creates a major flow of traffic to your website,” she said.
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In the 2017 issue, with business picking up, she wasn’t able to submit as many designs as usual but still had two bikinis featured online, one worn by model and TV host Chrissy Tiegen. In 2016, she had two bikinis in the magazine and eight other photos online. In the 2015 SI issue, one of her suits was worn by a model in a full-page spread and five other designs were featured online. She has continued her success with Iztali Swim.
She previously was a swimsuit designer for the company Kate Swim, with several of her pieces appearing in the annual Sports Illustrated magazine swimsuit issues, shot in exotic locales, in 20. Isaksson’s swimsuits already have been to many beautiful places, courtesy of Sports Illustrated magazine. It’ an inspiration I like to remind myself of every day,” she said.
Create the life you want to live, and make it your reality. I want people to have that feeling when they travel the world and wear my swimwear. There are so many amazing, beautiful places in the world. The name of her company, Iztali Swim, means reality is the dream, a reflection of how she wants to live her life. I really like the challenge of creating these pieces,” she said.
“I love what I’m doing, and I love the swimsuits. More importantly, she’s doing what makes her happy. She fulfills orders, arranges photo shoots for models and maintains her website and social media sites.Īt the end of her busy days, however, she’s seeing encouraging signs that her designs are more than good enough to compete well on a world stage. She designs the suits - mostly bikinis - and makes them by hand. Less than three years into her career as a businesswoman, Melissa “Missy” Isaksson knows she has a long way to go to realize her dream of creating one of the leading swimsuit brands in the world.įor now, the 2012 University of Wisconsin-Stout graduate of the apparel design and development program still mostly is a one-woman company. Stout Vocational Rehabilitation Institute.
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